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Mead School & Office Products Mead School & Office Products
A colorful, involving “e-zine” for teenagers that featured regularly changing, fully-illustrated content about current events, technology, film, television, books, and more. The site also included a complete catalogue of Mead brands, including Cambridge and Five Star notebooks, organizers and backpacks.
This
60-second commercial was Mead’s first foray into direct selling. The
entire test program – product/offer selection; creative; direct response
media planning, buying and measurement; credit card accounts and fulfillment;
reporting – was accomplished from scratch for a very traditional retail
channel marketing company.