American Business & Professional Program Inc. (ABPP) is a 40-year old, Manhasset-based provider of insurance and financial services to more than 40,000 clients.  ABPP’s understanding of the role of the Certified Public Accountant in private financial planning resulted in it establishing contractual agreements as the fully-disclosed outsourced life insurance department for 40 influential accounting firms in the greater New York area – an important source of business for the company, and a high quality, value-added component of the CPA’s relationship with his or her client.

The direct mail pieces and print ads shown here launched CPAmerican, Ltd. and acquired participants.