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National Geographic Society

A high net-worth donor program created with the development office of one of the world’s largest non-profit scientific and educational institutions.  Donors joining the program received regular communications about Society activities and could attend an exciting behind-the-scenes weekend with photographers, writers, cartographers, film-makers, and explorers at the National Geographic Society headquarters in Washington, D.C.

Print advertising was also done to identify planned giving prospects.


Membership acquisition mail package

Planned Giving


Ads in a variety of sizes promoted charitable gift annuity giving to the Society.

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