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Encyclopaedia Britannica

A classic direct response company, in its heyday Britannica was a $600-million (sales) publishing powerhouse and marketer of one of history’s most venerable brands. A $30-million annual budget for DRTV, print and direct mail generated a million consumer leads for follow-up by 2,500 independent contractor salespeople.

Classic Lead-generating Mail Package

Lead-generating DR Print Ads

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