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Inside Wire Maintenance – a HUGE success

This $18-million opt-in/opt-out program, the marketing plan for which was written and presented less than three days after receiving the assignment, generated 90+% positive response from the company’s 10+million residential and business customers over the course of about nine months – protecting more than $300-million in annual revenue put at risk by de-regulation.

The strategy called for a series of mailings supported by DRTV. The outer envelope of each succeeding mail package was edited into the spot to increase impact and lift mail response.


Direct Response Television Commercial

Direct Mail Series – Residential

Direct Mail Series – Business


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